Pose's merger move into ecommerce meant the company had two compatible but different streams of content: browsing Instagram-style lookbook feeds and shopping equally-nicely shot merchandise for sale. I worked with the company in 2014 to do some UX work on how to marry the two experiences.

The major themes we aimed at were curation—providing a sense of consistent quality for the brand from the home screen, and timeliness—indicating to the user that this content is constantly fresh and updated, giving them a reason to check in every day. New presentation, typography, and the addition of minimal but present animation addressed both of these themes and the double-sided shop problem at hand.