Product strategy, user research, interaction design, visual design & illustration

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Twenty20 is a microstock photo marketplace that sources candid, authentic images from amateur photographers. I worked with their team to improve the web experience for customers — brands and agencies searching for the perfect photo to complete their campaign, post, or design project.

Early on in the discovery phase, usability testing and mapping out customer journeys revealed lots of confusion around onboarding and making purchases. After funnel data and interviews revealed the location of these product issues, we designed and launched a new buying experience that doubled photo sales.

The team were already fans of modular, atomic web design practices. As part of working on the site alongside the engineers, I maintained and expanded Twenty20's live front-end pattern library to keep consistency and prototyping speed high.

Twenty20 Pattern Library

Twenty20 photo collections on desktop
Twenty20 persona validation
Planning flow for a new signup experience
Twenty20 photo collections on desktop
Twenty20 responsive checkout page
Twenty20 front-end pattern library

John's proclivity to use data to inform design decisions is what truly sets him apart as a designer. He continuously strives to validate assumptions through user research along with getting his hands dirty and developing standardized processes for collecting, validating, and prioritizing user feedback.

Kevin Fremon, Co-founder/Design Director @ Twenty20


Interested in working together? Send an email if you need design help, a speaker for your upcoming event, or if you’d just like to grab a coffee and chat about life, the universe, and everything.