Twenty20 is a microstock photo marketplace that sources candid, authentic images from amateur photographers. I worked with their team to improve the web experience for customers — brands and agencies searching for the perfect photo to complete their campaign, post, or design project.
Early on in the discovery phase, usability testing and mapping out customer journeys revealed lots of confusion around onboarding and making purchases. After funnel data and interviews revealed the location of these product issues, we designed and launched a new buying experience that doubled photo sales.
The team were already fans of modular, atomic web design practices. As part of working on the site alongside the engineers, I maintained and expanded Twenty20's live front-end pattern library to keep consistency and prototyping speed high.
Twenty20 Pattern Library